# Behr Ultra Pure White

Canonical: https://colorswatchlab.com/behr/upw-ultra-pure-white/
Code: UPW
Hex: #F8F9F3
LRV: 94
This markdown file is a text alternate. The HTML page is the canonical version.

> Behr publishes hex #F8F9F3 and LRV 94 for Ultra Pure White (UPW). Source: https://www.behr.com/colors/color-detail/upw (retrieved 2026-10-30).

Family label on the brand page: White.

Clean and pure, ULTRA PURE WHITE® is the color we use when emphasizing the textures and structure of a space. When walls and ceilings are completely and immaculately white, the aesthetics of furnishings and architectural design stand out.

- Nearest Benjamin Moore color in this set: Chantilly Lace (OC-65), delta E 0.87. Not an official equivalent.
- Nearest Sherwin-Williams color in this set: Pure White (SW 7005), delta E 2.78. Not an official equivalent.

RGB and CIELAB on the HTML page are calculated from the published hex. They are screen values, not a spectrophotometer reading.


## FAQ

### What is the LRV of Behr Ultra Pure White?

Behr publishes an LRV of 94 for Ultra Pure White (UPW). LRV means light reflectance value, on a 0 to 100 scale. This figure is copied from the brand's color page, retrieved 2026-10-30.

### What is the hex code for Behr Ultra Pure White?

Behr publishes #F8F9F3 for Ultra Pure White (UPW). RGB and CIELAB on this page are calculated from that hex. They describe the screen color, not a spectrophotometer reading of the paint.

### What does Behr say about Ultra Pure White?

Behr's color page says: Clean and pure, ULTRA PURE WHITE® is the color we use when emphasizing the textures and structure of a space. When walls and ceilings are completely and immaculately white, the aesthetics of furnishings and architectural design stand out.

### What is the Benjamin Moore equivalent of Behr Ultra Pure White?

Behr and Benjamin Moore do not publish an official equivalent for this pair. The nearest Benjamin Moore color in this set, by CIEDE2000 color distance on the manufacturer-published hex values, is Chantilly Lace (OC-65), at delta E 0.87. That is a screen-color distance, not a match of the liquid paint, and the two can look different on a wall.

### What is the Sherwin-Williams equivalent of Behr Ultra Pure White?

Behr and Sherwin-Williams do not publish an official equivalent for this pair. The nearest Sherwin-Williams color in this set, by CIEDE2000 color distance on the manufacturer-published hex values, is Pure White (SW 7005), at delta E 2.78. That is a screen-color distance, not a match of the liquid paint, and the two can look different on a wall.