# Sherwin-Williams Natural Choice

Canonical: https://colorswatchlab.com/sherwin-williams/sw-7011-natural-choice/
Code: SW 7011
Hex: #E3DED0
LRV: 72.947
This markdown file is a text alternate. The HTML page is the canonical version.

> Sherwin-Williams publishes hex #E3DED0 and LRV 72.947 for Natural Choice (SW 7011). Source: https://www.sherwin-williams.com/sherwinwilliams/SW7011-natural-choice (retrieved 2026-10-30).

Family label on the brand page: White & Pastel.

- Nearest Behr color in this set: Cotton Knit (PPU7-11), delta E 0.81. Not an official equivalent.
- Nearest Benjamin Moore color in this set: Pale Oak (OC-20), delta E 1.67. Not an official equivalent.

RGB and CIELAB on the HTML page are calculated from the published hex. They are screen values, not a spectrophotometer reading.


## FAQ

### What is the LRV of Sherwin-Williams Natural Choice?

Sherwin-Williams publishes an LRV of 72.947 for Natural Choice (SW 7011). LRV means light reflectance value, on a 0 to 100 scale. This figure is copied from the brand's color page, retrieved 2026-10-30.

### What is the hex code for Sherwin-Williams Natural Choice?

Sherwin-Williams publishes #E3DED0 for Natural Choice (SW 7011). RGB and CIELAB on this page are calculated from that hex. They describe the screen color, not a spectrophotometer reading of the paint.

### What is the Behr equivalent of Sherwin-Williams Natural Choice?

Sherwin-Williams and Behr do not publish an official equivalent for this pair. The nearest Behr color in this set, by CIEDE2000 color distance on the manufacturer-published hex values, is Cotton Knit (PPU7-11), at delta E 0.81. That is a screen-color distance, not a match of the liquid paint, and the two can look different on a wall.

### What is the Benjamin Moore equivalent of Sherwin-Williams Natural Choice?

Sherwin-Williams and Benjamin Moore do not publish an official equivalent for this pair. The nearest Benjamin Moore color in this set, by CIEDE2000 color distance on the manufacturer-published hex values, is Pale Oak (OC-20), at delta E 1.67. That is a screen-color distance, not a match of the liquid paint, and the two can look different on a wall.