Color Swatch Lab
#F8F9F3

Behr · UPW

Ultra Pure White

A light White with a manufacturer LRV of 94. The nearest color in another brand, by color distance, is Benjamin Moore Chantilly Lace (delta E 0.87). That is not an official match.

Behr’s color page says: Clean and pure, ULTRA PURE WHITE® is the color we use when emphasizing the textures and structure of a space. When walls and ceilings are completely and immaculately white, the aesthetics of furnishings and architectural design stand out.

CodeUPW
Hex#F8F9F3
RGB (from hex)248, 249, 243
LRV (manufacturer)94
Lab from hex (D65)97.7 / -1.4 / 2.8
FamilyWhite
How to order a sample →

For a room guests will see, read paint colors for holiday hosting and how long paint takes to cure before the holidays.

Nearest colors in other brands

Benjamin Moore · OC-65Chantilly Lace
Nearly identicalΔE 0.87
Compare side by side →
Sherwin-Williams · SW 7005Pure White
CloseΔE 2.78

Nearest means the smallest CIEDE2000 distance between CIELAB values converted from the manufacturer-published hex. It is not an official brand equivalent and it is not a spectrophotometer reading of the paint. Calculated from this hex, b* is 2.8, which reads fairly neutral on a screen. That calculation is not a manufacturer undertone. How we match.

Coordinating palette

Ultra Pure WhiteEspresso BeansVery NavyCracked PepperVine Leaf

Similar Behr colors

Guides for choosing Ultra Pure White

CSL–032Guide

Best paint colors for holiday hosting

Entry, dining and living colors, with the LRV each brand publishes.
CSL–033Guide

Painting before the holidays: how long paint takes to cure

Count back from the party using the times on the data sheet.
CSL–002Guide

How to test paint samples

An eight-step method so the color you pick is the color you get.
CSL–001Guide

What is LRV (light reflectance value)?

How much light a color reflects, and how to use that number.
CSL–006Guide

Warm vs cool undertones

Spot the hidden lean in neutrals before it surprises you.
CSL–009Guide

How lighting changes paint color

Kelvin, CRI and daylight: why paint looks different at night.
See Ultra Pure White in your own light

Peel-and-stick samples are made with real paint and move from wall to wall without brushes or patches.

How to order a peel-and-stick sample →

Questions

What is the LRV of Behr Ultra Pure White?
Behr publishes an LRV of 94 for Ultra Pure White (UPW). LRV means light reflectance value, on a 0 to 100 scale. This figure is copied from the brand's color page, retrieved 2026-10-30.
What is the hex code for Behr Ultra Pure White?
Behr publishes #F8F9F3 for Ultra Pure White (UPW). RGB and CIELAB on this page are calculated from that hex. They describe the screen color, not a spectrophotometer reading of the paint.
What does Behr say about Ultra Pure White?
Behr's color page says: Clean and pure, ULTRA PURE WHITE® is the color we use when emphasizing the textures and structure of a space. When walls and ceilings are completely and immaculately white, the aesthetics of furnishings and architectural design stand out.
What is the Benjamin Moore equivalent of Behr Ultra Pure White?
Behr and Benjamin Moore do not publish an official equivalent for this pair. The nearest Benjamin Moore color in this set, by CIEDE2000 color distance on the manufacturer-published hex values, is Chantilly Lace (OC-65), at delta E 0.87. That is a screen-color distance, not a match of the liquid paint, and the two can look different on a wall.
What is the Sherwin-Williams equivalent of Behr Ultra Pure White?
Behr and Sherwin-Williams do not publish an official equivalent for this pair. The nearest Sherwin-Williams color in this set, by CIEDE2000 color distance on the manufacturer-published hex values, is Pure White (SW 7005), at delta E 2.78. That is a screen-color distance, not a match of the liquid paint, and the two can look different on a wall.

Hex and LRV copied from Behr color page for Ultra Pure White UPW · https://www.behr.com/colors/color-detail/upw · retrieved 2026-10-30