Color Swatch Lab
#F3F0E9

Benjamin Moore · AF-10

Gardenia

A light White with a manufacturer LRV of 85.03. The nearest color in another brand, by color distance, is Behr Nano White (delta E 0.58). That is not an official match.

Benjamin Moore’s color page says: A bright white scented with soft pink undertones.

CodeAF-10
Hex#F3F0E9
RGB (from hex)243, 240, 233
LRV (manufacturer)85.03
Lab from hex (D65)94.8 / -0.2 / 3.7
FamilyWhite
How to order a sample →

For a room guests will see, read paint colors for holiday hosting and how long paint takes to cure before the holidays.

Nearest colors in other brands

Behr · HDC-MD-06Nano White
Nearly identicalΔE 0.58
Compare side by side →
Sherwin-Williams · SW 7005Pure White
Very closeΔE 1.34
Compare side by side →

Nearest means the smallest CIEDE2000 distance between CIELAB values converted from the manufacturer-published hex. It is not an official brand equivalent and it is not a spectrophotometer reading of the paint. Calculated from this hex, b* is 3.7, which reads fairly neutral on a screen. That calculation is not a manufacturer undertone. How we match.

Coordinating palette

GardeniaBlackSalamanderWrought IronHale Navy

Similar Benjamin Moore colors

Guides for choosing Gardenia

CSL–032Guide

Best paint colors for holiday hosting

Entry, dining and living colors, with the LRV each brand publishes.
CSL–033Guide

Painting before the holidays: how long paint takes to cure

Count back from the party using the times on the data sheet.
CSL–002Guide

How to test paint samples

An eight-step method so the color you pick is the color you get.
CSL–001Guide

What is LRV (light reflectance value)?

How much light a color reflects, and how to use that number.
CSL–006Guide

Warm vs cool undertones

Spot the hidden lean in neutrals before it surprises you.
CSL–009Guide

How lighting changes paint color

Kelvin, CRI and daylight: why paint looks different at night.
See Gardenia in your own light

Peel-and-stick samples are made with real paint and move from wall to wall without brushes or patches.

How to order a peel-and-stick sample →

Questions

What is the LRV of Benjamin Moore Gardenia?
Benjamin Moore publishes an LRV of 85.03 for Gardenia (AF-10). LRV means light reflectance value, on a 0 to 100 scale. This figure is copied from the brand's color page, retrieved 2026-10-30.
What is the hex code for Benjamin Moore Gardenia?
Benjamin Moore publishes #F3F0E9 for Gardenia (AF-10). RGB and CIELAB on this page are calculated from that hex. They describe the screen color, not a spectrophotometer reading of the paint.
What does Benjamin Moore say about Gardenia?
Benjamin Moore's color page says: A bright white scented with soft pink undertones.
What is the Behr equivalent of Benjamin Moore Gardenia?
Benjamin Moore and Behr do not publish an official equivalent for this pair. The nearest Behr color in this set, by CIEDE2000 color distance on the manufacturer-published hex values, is Nano White (HDC-MD-06), at delta E 0.58. That is a screen-color distance, not a match of the liquid paint, and the two can look different on a wall.
What is the Sherwin-Williams equivalent of Benjamin Moore Gardenia?
Benjamin Moore and Sherwin-Williams do not publish an official equivalent for this pair. The nearest Sherwin-Williams color in this set, by CIEDE2000 color distance on the manufacturer-published hex values, is Pure White (SW 7005), at delta E 1.34. That is a screen-color distance, not a match of the liquid paint, and the two can look different on a wall.

Hex and LRV copied from Benjamin Moore color page for Gardenia AF-10 · https://www.benjaminmoore.com/en-us/paint-colors/color/af-10/gardenia · retrieved 2026-10-30