Color Swatch Lab
#E3DED0

Sherwin-Williams · SW 7011

Natural Choice

A light White & Pastel with a manufacturer LRV of 72.947. The nearest color in another brand, by color distance, is Behr Cotton Knit (delta E 0.81). That is not an official match.

CodeSW 7011
Hex#E3DED0
RGB (from hex)227, 222, 208
LRV (manufacturer)72.947
Lab from hex (D65)88.5 / -0.7 / 7.5
FamilyWhite & Pastel
How to order a sample →

For a room guests will see, read paint colors for holiday hosting and how long paint takes to cure before the holidays.

Nearest colors in other brands

Behr · PPU7-11Cotton Knit
Nearly identicalΔE 0.81
Compare side by side →
Benjamin Moore · OC-20Pale Oak
Very closeΔE 1.67
Compare side by side →

Nearest means the smallest CIEDE2000 distance between CIELAB values converted from the manufacturer-published hex. It is not an official brand equivalent and it is not a spectrophotometer reading of the paint. Calculated from this hex, b* is 7.5, which reads fairly neutral on a screen. That calculation is not a manufacturer undertone. How we match.

Coordinating palette

Natural ChoiceTricorn BlackBlack MagicNavalRainstorm

Similar Sherwin-Williams colors

Guides for choosing Natural Choice

CSL–032Guide

Best paint colors for holiday hosting

Entry, dining and living colors, with the LRV each brand publishes.
CSL–033Guide

Painting before the holidays: how long paint takes to cure

Count back from the party using the times on the data sheet.
CSL–002Guide

How to test paint samples

An eight-step method so the color you pick is the color you get.
CSL–001Guide

What is LRV (light reflectance value)?

How much light a color reflects, and how to use that number.
CSL–006Guide

Warm vs cool undertones

Spot the hidden lean in neutrals before it surprises you.
CSL–009Guide

How lighting changes paint color

Kelvin, CRI and daylight: why paint looks different at night.
See Natural Choice in your own light

Peel-and-stick samples are made with real paint and move from wall to wall without brushes or patches.

How to order a peel-and-stick sample →

Questions

What is the LRV of Sherwin-Williams Natural Choice?
Sherwin-Williams publishes an LRV of 72.947 for Natural Choice (SW 7011). LRV means light reflectance value, on a 0 to 100 scale. This figure is copied from the brand's color page, retrieved 2026-10-30.
What is the hex code for Sherwin-Williams Natural Choice?
Sherwin-Williams publishes #E3DED0 for Natural Choice (SW 7011). RGB and CIELAB on this page are calculated from that hex. They describe the screen color, not a spectrophotometer reading of the paint.
What is the Behr equivalent of Sherwin-Williams Natural Choice?
Sherwin-Williams and Behr do not publish an official equivalent for this pair. The nearest Behr color in this set, by CIEDE2000 color distance on the manufacturer-published hex values, is Cotton Knit (PPU7-11), at delta E 0.81. That is a screen-color distance, not a match of the liquid paint, and the two can look different on a wall.
What is the Benjamin Moore equivalent of Sherwin-Williams Natural Choice?
Sherwin-Williams and Benjamin Moore do not publish an official equivalent for this pair. The nearest Benjamin Moore color in this set, by CIEDE2000 color distance on the manufacturer-published hex values, is Pale Oak (OC-20), at delta E 1.67. That is a screen-color distance, not a match of the liquid paint, and the two can look different on a wall.

Hex and LRV copied from Sherwin-Williams color page for Natural Choice SW 7011 · https://www.sherwin-williams.com/sherwinwilliams/SW7011-natural-choice · retrieved 2026-10-30