Color Swatch Lab
#434341

Sherwin-Williams · SW 7069

Iron Ore

A very dark Neutral with a manufacturer LRV of 5.55. The nearest color in another brand, by color distance, is Benjamin Moore Wrought Iron (delta E 3.06). That is not an official match.

CodeSW 7069
Hex#434341
RGB (from hex)67, 67, 65
LRV (manufacturer)5.55
Lab from hex (D65)28.4 / -0.4 / 1.2
FamilyNeutral
How to order a sample →

For a room guests will see, read paint colors for holiday hosting and how long paint takes to cure before the holidays.

Nearest colors in other brands

Benjamin Moore · 2124-10Wrought Iron
Noticeably differentΔE 3.06
Behr · PPU5-01Espresso Beans
Noticeably differentΔE 4.91

Nearest means the smallest CIEDE2000 distance between CIELAB values converted from the manufacturer-published hex. It is not an official brand equivalent and it is not a spectrophotometer reading of the paint. Calculated from this hex, b* is 1.2, which reads fairly neutral on a screen. That calculation is not a manufacturer undertone. How we match.

Coordinating palette

Iron OreGreek VillaPure WhiteSnowboundAlabaster

Similar Sherwin-Williams colors

Guides for choosing Iron Ore

CSL–032Guide

Best paint colors for holiday hosting

Entry, dining and living colors, with the LRV each brand publishes.
CSL–033Guide

Painting before the holidays: how long paint takes to cure

Count back from the party using the times on the data sheet.
CSL–002Guide

How to test paint samples

An eight-step method so the color you pick is the color you get.
CSL–001Guide

What is LRV (light reflectance value)?

How much light a color reflects, and how to use that number.
CSL–006Guide

Warm vs cool undertones

Spot the hidden lean in neutrals before it surprises you.
CSL–009Guide

How lighting changes paint color

Kelvin, CRI and daylight: why paint looks different at night.
See Iron Ore in your own light

Peel-and-stick samples are made with real paint and move from wall to wall without brushes or patches.

How to order a peel-and-stick sample →

Questions

What is the LRV of Sherwin-Williams Iron Ore?
Sherwin-Williams publishes an LRV of 5.55 for Iron Ore (SW 7069). LRV means light reflectance value, on a 0 to 100 scale. This figure is copied from the brand's color page, retrieved 2026-10-30.
What is the hex code for Sherwin-Williams Iron Ore?
Sherwin-Williams publishes #434341 for Iron Ore (SW 7069). RGB and CIELAB on this page are calculated from that hex. They describe the screen color, not a spectrophotometer reading of the paint.
What is the Benjamin Moore equivalent of Sherwin-Williams Iron Ore?
Sherwin-Williams and Benjamin Moore do not publish an official equivalent for this pair. The nearest Benjamin Moore color in this set, by CIEDE2000 color distance on the manufacturer-published hex values, is Wrought Iron (2124-10), at delta E 3.06. That is a screen-color distance, not a match of the liquid paint, and the two can look different on a wall.
What is the Behr equivalent of Sherwin-Williams Iron Ore?
Sherwin-Williams and Behr do not publish an official equivalent for this pair. The nearest Behr color in this set, by CIEDE2000 color distance on the manufacturer-published hex values, is Espresso Beans (PPU5-01), at delta E 4.91. That is a screen-color distance, not a match of the liquid paint, and the two can look different on a wall.

Hex and LRV copied from Sherwin-Williams color page for Iron Ore SW 7069 · https://www.sherwin-williams.com/sherwinwilliams/SW7069-iron-ore · retrieved 2026-10-30